HTML Mail Promotes Sales More Effectively than Text Mail: Internet Sales Survey Results
October 28, 2002 (TOKYO) -- ROOT Communications Inc., an e-mail
marketing company, released an interim report of its experimental
survey conducted in collaboration with Oisix Co., Ltd., on the effectiveness of HTML mail on Oct. 23.
Oisix sells merchandise such as organically grown vegetables via the Internet.
This survey was done by sending out Internet sales promotion e-mails
in both HTML mail and text mail, then comparing the ratio of the
actual purchases. According to the survey, the HTML mail was more
effective than the text mail.
The survey has been implemented on a monthly basis since June 2002,
and will be done six times. This interim report was made from the
first three survey results.
The subject of the first survey was "corn", the second one focused
on "melons", and the third one was on a "mix veggie-set" including
more than ten types of vegetables.
About 150,000 mails were distributed for promoting the above three
types of merchandises. HTML mail was sent to the users, who permitted receiving HTML mail, and common e-mail were sent to the users who
only permitted receiving text mail, and then the ratio of purchasing
was compared.
Regarding the HTML mail, they provided two types for comparing the
effect of the level of the creativity. Plan A was provided with a
button in the HTML to instantly meet users' interest for purchasing.
The other one, Plan B was prepared placing more priority on the
aesthetic side using bigger images, but requiring three steps before
the purchasing stage.
As for the ratio of the actual purchases, in the first survey, Plan A
was 2.59 times more effective and Plan B was 1.11 times more
effective compared to that of text mails; in the second survey, Plan
A was 0.69 times more effective, while Plan B was 1.38 times more effective; and in the third survey, Plan A was 10.06 times more
effective, while the Plan B was 7.56 times more effective.
Koji Tsukada, president of ROOT Communications analyzed the third survey about the "veggie-set," in which the HTML mail recorded 10.06 times more success than the text mail.
He said, "Images appeal more to consumers than just explaining the
products in a text file."
Related link: Root Communications
Related stories:
- Nearly 60 Pct. of Users Accept HTML Mail Magazine: Survey
- G-Plan to Distribute Incentive E-Mail Ads to 3 Million Users
and?...
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HTML Mail Promotes Sales More Effectively than Text Mail: Internet Sales Survey Results
October 28, 2002 (TOKYO) -- ROOT Communications Inc., an e-mail marketing company, released an interim report of its experimental
survey conducted in collaboration with Oisix Co., Ltd., on the effectiveness of HTML mail on Oct. 23.
Oisix sells merchandise such as organically grown vegetables via the Internet.
This survey was done by sending out Internet sales promotion e-mails
in both HTML mail and text mail, then comparing the ratio of the
actual purchases. According to the survey, the HTML mail was more effective than the text mail.
The survey has been implemented on a monthly basis since June 2002,
and will be done six times. This interim report was made from the
first three survey results.
The subject of the first survey was "corn", the second one focused
on "melons", and the third one was on a "mix veggie-set" including
more than ten types of vegetables.
About 150,000 mails were distributed for promoting the above three
types of merchandises. HTML mail was sent to the users, who permitted receiving HTML mail, and common e-mail were sent to the users who
only permitted receiving text mail, and then the ratio of purchasing
was compared.
Regarding the HTML mail, they provided two types for comparing the effect of the level of the creativity. Plan A was provided with a
button in the HTML to instantly meet users' interest for purchasing.
The other one, Plan B was prepared placing more priority on the aesthetic side using bigger images, but requiring three steps before
the purchasing stage.
As for the ratio of the actual purchases, in the first survey, Plan A was 2.59 times more effective and Plan B was 1.11 times more
effective compared to that of text mails; in the second survey, Plan
A was 0.69 times more effective, while Plan B was 1.38 times more effective; and in the third survey, Plan A was 10.06 times more effective, while the Plan B was 7.56 times more effective.
Koji Tsukada, president of ROOT Communications analyzed the third survey about the "veggie-set," in which the HTML mail recorded 10.06 times more success than the text mail.
He said, "Images appeal more to consumers than just explaining the products in a text file."
Related link: Root Communications
Related stories:
- Nearly 60 Pct. of Users Accept HTML Mail Magazine: Survey
- G-Plan to Distribute Incentive E-Mail Ads to 3 Million Users
HTML Mail Promotes Sales More Effectively than Text Mail: Internet Sales
| Sysop: | digital man |
|---|---|
| Location: | Riverside County, California |
| Users: | 1,041 |
| Nodes: | 15 (0 / 15) |
| Uptime: | 08:25:22 |
| Calls: | 236,121 |
| Calls today: | 3 |
| Files: | 60,372 |
| D/L today: |
510 files (59,496K bytes) |
| Messages: | 290,135 |